XYZ Grocer Marketing Campaign

In this project, I take on the role of a business analyst who reports to the VP of Marketing. With the data that was made available to me, I answer the key questions: 

• Which campaigns should the VP pause/focus on?

• What should the VP focus their marketing effort on?

Components of the project and tools used:

• SQL (data cleaning, data analysis)

• Tableau (data visualization and dashboard)

• Deck presentation (communicate insights)

Additional information:

• While not an official part of this analysis and presentation, I have previously done an EDA in Python on the same dataset.